Is holographic technology set to boost Kiwi buyers’ awareness of car safety features?

By Nicholas Bassett

Volvo and Microsoft have announced a partnership that’ll allow new car buyers to really get under the skin of vehicles they’re looking at, by using Microsoft HoloLens – the world’s first untethered holographic computer.

The wearable technology will help customers to make more informed decisions before they invest their money, by configuring the car in 3D and shedding further light on how advanced safety features work.

AA Motoring General Manager Stella Stocks welcomed the news that New Zealanders will be able to learn more about the increasing range of enhanced safety options that are available.

“You only experience car safety in action when something goes wrong,” says Ms Stocks. “So, for instance, electronic stability control… What does that mean? What does it do?

“If it can be demonstrated in a more visual way, people will understand it and people will therefore be more keen to buy it when they get a car.”

The partnership between the Swedish car maker and Microsoft will also open the door to exploring further technologies that will have an impact upon the future of the automotive industry. Areas of potential focus include autonomous driving and using predictive analytics to improve safety.

“We are extremely happy to innovate with Microsoft in the field of future mobility,” said Klas Bendrik, Senior Vice President and Chief Information Officer at Volvo Cars. “Today’s technology will allow us to achieve not only a more sustainable and crash-free future but also new benefits for our customers and society. Together with Microsoft we aim to pioneer in this field.”